J Keane Plant Hire Case Study
J Keane Plant Hire:
Digging Into Success With High‑Impact PPC
Case Study
Based just outside Truro, J Keane Plant Hire is a trusted family-run business providing plant hire, groundworks, garden machinery, and building materials across Cornwall. With a growing fleet of mini diggers, excavators, telehandlers and more, they’ve built a strong local reputation for reliability, quality, and hands‑on expertise.
But even the best businesses need to stay visible in a competitive market – and that’s where HookedOnMedia stepped in.
“Right Place, Right Time” Marketing
Pay‑Per‑Click advertising works by capturing customers at the exact moment they’re searching for your service.
For J Keane Plant Hire, this meant appearing front and centre for high‑intent searches like Plant Hire Truro, Aggregates, Haulage, Landscaping Services, and Building Materials.
Our goal was simple: Drive more qualified enquiries, reduce wasted spend, and position J Keane as the go‑to plant hire provider in Cornwall.
Our Approach
Breaking New Ground in Cornwall’s Plant Hire Market
📈 A Six‑Month Snapshot
Conversion rate increased by over 35% over 6 months, demonstrating significant improvements in traffic quality and on-site optimisation.
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Website clicks grew by over 60% indicating stronger visibility and engagement across paid channels.
Traffic That Performs
12.39% average monthly conversion rate A strong indicator of high‑quality traffic and precise targeting.
Visibility That Dominates
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71.04% Top of Page rate Meaning the ads appeared in premium positions for over 70% of impressions.
Cost‑Per‑Lead Transformation
- Lead generation campaign efficiency improved dramatically, with cost per lead reduced by 85% during the course of the campaign.
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Achieved through continuous optimisation, demographic bidding, and call‑tracking insights.
See what J Keane Plant Hire had to say about working with HookedOnMedia:
Here, owner Jordan Keane shares how our team’s proactive communication, strategic support, and consistent optimisation have helped transform their lead generation over the past six months.
Why J Keane Chose HookedOnMedia
Tools, Talent & Tactical Thinking
Our PPC approach is built on:
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Years of experience in competitive, high‑value industries
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In‑house tools and scripts that give clients an edge
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Specialist expertise in lead generation, e‑commerce, and brand growth
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ROI‑first strategy – because every click counts
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Certified Google Partner status, ensuring best‑practice management and early access to new features
We track every visitor, keyword, and enquiry right through to the point of contact or sale, so we know exactly what’s working. If a keyword isn’t pulling its weight, we reduce its spend; if it’s performing well, we give it more room to grow. It’s PPC that’s genuinely built around results.
Right Here When You Need Us
When you need campaigns that dig deep and deliver, we’re here to help you build momentum.
We may be a remote team, but we’re never distant. Whether you prefer a quick catch‑up call, a screen‑share to iron out an issue, or an in‑person visit when you need hands‑on support, we’re always on hand. And we keep things clear and jargon‑free, so you get straight answers without the technical fog.
Ready to build your own success story?
“It’s been brilliant, we’ve had plenty of communication with Hayden – HookedonMedia are always checking up, making sure we’re alright.
If you want a team that delivers…
HookedOnMedia are a great choice.”
– Jordan Keane
Hayden Bassett
Digital Account Manager
PRIMARY CONTACT
Lee Jackson
Business Development Manager
PRIMARY CONTACT
