Orange Roofs Case Study
Orange Roofs: Client Case Study
Raising the Roof on Holiday Letting Success
Set up in 2015, Orange Roofs is a boutique, luxury holiday letting agency in St Ives, known for its handpicked 5‑star cottages, deep local knowledge and warm, personal service.
With a curated portfolio of premium homes across St Ives, Carbis Bay and the surrounding coast (many of which are dog friendly and enthusiastically approved by office dog Toast!) Orange Roofs had already built a strong reputation and a loyal audience.
But as demand grew, so did the need for consistent, high‑quality content and stronger organic visibility – without stretching their small, hands‑on team.
They partnered with HookedOnMedia to:
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Increase organic traffic and visibility
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Strengthen local SEO for high‑intent searches
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Produce authentic, accurate, locally informed content
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Maintain their unique tone of voice while scaling output
SEO That Shines
Climbing the Google Ranks
Orange Roofs drew on HookedOnMedia’s 40+ years of SEO experience, giving them a strategy rooted in proven technical know‑how and strong local insight.
We focused on strengthening the foundations – from technical audits to content optimisation and local‑search refinement – and the results have followed.
Organic sessions surged by 74% year‑on‑year
…with users not only returning more often but also exploring far more of the site – a standout achievement in a highly competitive holiday‑letting market.
At the same time, average engagement time jumped from 88 seconds to 133 seconds YoY, showing that webcams, property listings and helpful local content are keeping visitors on the site longer. This points to stronger content relevance and a noticeably improved user experience.
Orange Roofs now ranks in the top 3 for high‑value, high‑intent searches including:
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St Ives Holiday Apartments
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Cottage Holidays St Ives
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Holiday Apartments St Ives
And proudly holds #1 for “St Ives Cottages Sea View” – a highly competitive, high‑conversion term.
Throughout our campaign, we also maintained a perfect Lighthouse SEO score of 100 for OrangeRoofs.co.uk
This confirms flawless technical foundations across:
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crawlability
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indexability
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metadata
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mobile accessibility
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structured markup
With no technical blockers, our focus could stay on content, rankings and local visibility.
Content That Converts
Write at Home in St Ives
To support their growing audience, we’ve also helped Orange Roofs deliver consistent, high‑quality content shaped by local insight, strong research and a clear understanding of what visitors to St Ives are searching for.
Orange Roofs needed content that was:
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locally informed
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accurate and up‑to‑date
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reflective of their tone and personality
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genuinely useful to visitors
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responsive to seasonal shifts (families in summer, arts/foodie couples in autumn)
HookedOnMedia delivered:
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fact‑checked local blogs
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original graphics and imagery
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timely, news‑responsive content
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evergreen resources that can be repurposed
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content that cuts through noise and supports bookings
Coming Soon…
See what Orange Roofs had to say about working with HookedOnMedia!
Ready to Grow Your Business?
Our small but highly experienced team has helped countless brands reap the rewards of smart online targeting through our SEO and Content Creation services – from boutique accommodation providers to local experiences & adventure attractions.
With team members based in every corner of Cornwall and beyond, we know the South West inside out and use that local knowledge to craft bespoke campaigns that outsmart the competition.
We can help your business grow through our expert digital marketing in Cornwall, which includes:
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SEO expertise – technical audits, ranking growth, authority building
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GEO AI Optimisation – ensuring your content is structured, clear and authoritative so you’re surfaced in AI‑powered search results.
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Content creation – long‑form blogs, guides, landing pages, email content
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Analytics clarity – transparent reporting, insights and strategy
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Cornwall‑based knowledge – authentic, accurate, locally rooted content
👉 Check out our case studies and discover how HookedOnMedia can help your business achieve the same success.
Want results like this for your brand? Let’s talk Growth! 🚀
Hayden Bassett
Digital Account Manager
PRIMARY CONTACT
Lee Jackson
Business Development Manager
PRIMARY CONTACT
