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Perran Springs

Perran Springs case study

Perran Springs is an award-winning holiday park in Cornwall. Located approximately two and a half miles from Perranporth Beach, offering fishing, camping, touring, glamping & self-catering.

Perran Springs have been our client since we established HookedonMedia. They continue to invest in online marketing and are guided each year by our expert advice.

100%

increase in page one keywords

75%

increase in bookings

29

increase in domain authority

The website is heavily image-based, so our priority was increasing page speeds, which is an essential feature within Google’s algorithm.

We tweaked the website to increase the speeds, this included:
  • Minimize redirects
  • Leverage browser caching
  • Minify JavaScript
  • Specify image dimensions
  • Minify CSS
  • Avoid bad requests
  • Avoid landing page redirects
  • Defer parsing of JavaScript
  • Enable compression
  • Enable Keep-Alive
  • Optimize images
  • Serve resources from a consistent URL

The challenge

Close to Newquay and Perranporth Beach, Perran Springs has many competitors in the local area.

Perran Springs Holiday Park approached HookedOnMedia to increase online bookings across the year, for families on holiday from May to September. They offer three fishing lakes, play areas, nature trails and ponds, holiday park amenities, camping, touring, motorhome pitches, Eurotents and pods. This was a genuine marketing challenge.

The solution

Reaching Seo Targets
Reaching Seo Targets

To increase bookings we started off initially with an organic SEO campaign. Over the years their bookings have increased and they continue to re-invest in our services. Organic rankings, map rankings, PPC, paid social, and email targeting campaigns.

High ranking phrases include…

eurotents

fishing holidays cornwall

dog friendly camping cornwall

family camping cornwall

perranporth campsites

Successful Seo

Client endorsement

Digital Marketing Experience
Big Jump In Seo Rankings

Significant improvements to the website and creative digital marketing dramatically increased bookings

Digital Marketing Experience

We have been working with HookedOnMedia for years, and each year traffic and bookings are increasing. We are not technical, but we are confident enough to just leave all our online marketing in their capable hands. Our rankings for ‘fishing holidays in Cornwall’ and ‘Eurotent’ phrases are top, and we are positioned well for lots of generic / relevant phrases.

We are in a competitive area and competing with holiday park chains all across the UK who have large marketing budgets, yet thanks to HookedOnMedia we are on level terms with them, and higher for phrases which are important to us. The monthly reports are easy to understand and the efforts of their hard work are very much appreciated. We can’t see any reason why we would want to cease this good working relationship

NATALIE LORD

Perran Springs Holiday Park

Alistair Chatterley
Digital Account Manager
PRIMARY CONTACT

Lee Jackson
Business Development Manager
PRIMARY CONTACT

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