Perran Springs case study
Perran Springs is an award-winning holiday park in Cornwall. Located approximately two and a half miles from Perranporth Beach, offering fishing, camping, touring, glamping & self-catering.
Perran Springs have been our client since we established HookedonMedia. They continue to invest in online marketing and are guided each year by our expert advice.
100%
increase in page one keywords
75%
increase in bookings
29
increase in domain authority
The website is heavily image-based, so our priority was increasing page speeds, which is an essential feature within Google’s algorithm.
- Minimize redirects
- Leverage browser caching
- Minify JavaScript
- Specify image dimensions
- Minify CSS
- Avoid bad requests
- Avoid landing page redirects
- Defer parsing of JavaScript
- Enable compression
- Enable Keep-Alive
- Optimize images
- Serve resources from a consistent URL
The challenge
Close to Newquay and Perranporth Beach, Perran Springs has many competitors in the local area.
Perran Springs Holiday Park approached HookedOnMedia to increase online bookings across the year, for families on holiday from May to September. They offer three fishing lakes, play areas, nature trails and ponds, holiday park amenities, camping, touring, motorhome pitches, Eurotents and pods. This was a genuine marketing challenge.
The solution
To increase bookings we started off initially with an organic SEO campaign. Over the years their bookings have increased and they continue to re-invest in our services. Organic rankings, map rankings, PPC, paid social, and email targeting campaigns.
High ranking phrases include…
eurotents
fishing holidays cornwall
dog friendly camping cornwall
family camping cornwall
perranporth campsites
Client endorsement
Significant improvements to the website and creative digital marketing dramatically increased bookings
We have been working with HookedOnMedia for years, and each year traffic and bookings are increasing. We are not technical, but we are confident enough to just leave all our online marketing in their capable hands. Our rankings for ‘fishing holidays in Cornwall’ and ‘Eurotent’ phrases are top, and we are positioned well for lots of generic / relevant phrases.
We are in a competitive area and competing with holiday park chains all across the UK who have large marketing budgets, yet thanks to HookedOnMedia we are on level terms with them, and higher for phrases which are important to us. The monthly reports are easy to understand and the efforts of their hard work are very much appreciated. We can’t see any reason why we would want to cease this good working relationship
NATALIE LORD
Louisa Shaw
Digital Account Manager
PRIMARY CONTACT
Lee Jackson
Business Development Manager
PRIMARY CONTACT