Piran Plumbing Case Study

Piran Plumbing:

Taking the Plunge into GEO

Case Study

For more than 20 years, Piran Plumbing has built a trusted reputation across West Penwith for reliable plumbing, heating, boiler servicing, and bathroom installation services.

But despite being a well-established local business, Piran Plumbing had barely explored digital marketing before partnering with HookedOnMedia in 2025.

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“From that first meeting, I felt very confident with HookedOnMedia”

After disappointing experiences with previous marketing companies, Piran Plumbing wanted something different:

A local agency that understood Cornwall
Face-to-face support and honest communication
One trusted point of contact to handle everything

After responding to an advert for HookedOnMedia, our Business Development Manager visited the team in Long Rock to discuss their goals, service areas, and growth opportunities.

Our Approach

Unblocking Digital Growth

Our goal was to create a long-term lead generation system built around modern local search behaviour – not just traditional SEO, but also GEO (Generative Engine Optimisation) and AI-search visibility.

📈 A Six‑Month Snapshot

🚀 First-Position Rankings Across Google

Within six months (October 2025 – April 2026), Piran Plumbing achieved first-position Google rankings for 10 targeted keyphrases, including:

“Boiler engineers Penzance”
“Plumbers near me Penzance”
“Boiler repair Penzance”

The business also achieved one of the campaign’s biggest ranking jumps, climbing from:

#100 → #1 in Google Mobile Rankings 📈

for the phrase “Kitchen plumber”

A huge leap in visibility that showcased the impact of combining technical SEO with highly targeted local optimisation.

During the same period, traffic to piranplumbing.co.uk also experienced substantial growth.

📊 6-Month Growth Snapshot

Compared with the previous six-month period:

Active users increased by 711.5%
Sessions increased by 670.2%

The result was a far stronger and more consistent pipeline of inbound leads from customers actively searching for plumbing and heating services in West Cornwall.

Piran Scores

🤖 AI-Optimised GEO Content

We also created GEO-structured content designed for discovery within AI-powered search tools like Gemini, Copilot and ChatGPT.

This included:

Covering supporting FAQs and related search intent
Internally linking topics strategically
Structuring local service content for AI readability
Using specialist software to track live AI visibility

Piran Plumbing Blog Screen

See what Piran Plumbing had to say about working with HookedOnMedia:

Here, owner Ben shares why he chose HookedOnMedia after being let down by other companies that ‘promised the world but delivered nothing’:

Local Knowledge Real Results

Cornwall’s market is unique. Search behaviour, competition, seasonality, and service areas all differ from other areas in the UK.

By combining technical SEO expertise with genuine local knowledge, HookedOnMedia helped Piran Plumbing transform from a business with almost no digital presence into one generating measurable visibility across both traditional and AI-powered search.