Solictiors.com case study
Find solicitors online quickly. Solicitors.com are dedicated to putting clients in touch with solicitors as easily as possible.
We have been working with solicitors.com for over 10 years, before HookedOnMedia was formed, and continue to do so.
100%
SEO technical imporovements
70%
target phrases on Google page one
60%
increase in traffic to website
The challenge
Solicitors.com is a simple system which allows you to find solicitors both in the location you want and for the area of law that you need.
Originally, the website was a good old fashioned directory, which fell out of favour due to the Google Panda update. So we were tasked with providing ideas and working together to build a new optimised website using HTML5 and incorporating content techniques and structures.
The outcome was reducing the site considerably from over 50,000 pages to around 20,000 – removing duplicates and over 20,000 unnecessary redirects and 404 pages.
The other issue was that the original website was solicitors.co.uk gained a ranking penalty due to poor backlinks. We were tasked with removing all these links and then providing 301 redirects across to .com the help speed up the recovery.
The solution
The website is now stable and ranking and continued work is commissioned to us as and when required.
Extensive improvements included…
Upgrading the general directory structure to a content driven website.
There were over 500,000 pages which we crawled and sifted out all duplicates, errors and pages with thin content.
Improve indexing and page speeds.
Built strategic outreach campaigns and removed poor links.
Client endorsement
Large scale page reduction and improved page speeds makes this site perform much more efficiently
For support and end results, I would highly recommend Hooked On Media. I have found HookedOnMedia to be excellent at their work and real experts in this field. We have employed many SEO providers from Europe and America and the difference for me has been Andrew backed up by the team.
If success is measured by results Andrew gets top marks, I would not hesitate to recommend HookedOnMedia for SEO work.
STEVE ROBINSON
Hayden Bassett
Digital Account Manager
PRIMARY CONTACT
Lee Jackson
Business Development Manager
PRIMARY CONTACT