Steve Andrews Tyres Case Study
Steve Andrews Tyres
Driving Digital Growth for a Trusted Cornish Brand
Steve Andrews Tyres, a trusted family-run business with over 40 years of motoring expertise in Cornwall, partnered with HookedOnMedia to bring their digital presence up to speed. With three branches in St Austell, Bodmin, and Truro, they had built a strong offline reputation – but had done very little with SEO or social media before engaging our services.
“Working with HookedOnMedia has been a breath of fresh air “
Our Approach
Michelin Standard Marketing
We developed a tailored digital marketing strategy focused on:
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Search Engine Optimisation (SEO)
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Social Media Advertising
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Website Rebuild & Optimisation
With expert keyword targeting, technical SEO improvements, and location-based content strategy, we helped our client climb significantly in local search rankings.
See what Steve Andrews Tyres had to say about working with HookedOnMedia:
Key SEO Wins
We launched a targeted SEO campaign tailored to Steve Andrews Tyres’ Goals. Through expert keyword targeting and technical optimisation, we significantly improved their visibility in local search results.
Competitive terms such as “tyre service,” “tyre fitter,” and “MOT near me” now bring them to the top of search rankings.
This includes:
#1 ranking for “tyre service” in St Austell — up 6 positions
Top 5 ranking for “tyre service” in Bodmin — up 96 positions
Top 10 ranking for “tyre service” in Truro — up 92 positions
Social Success
Our hyper-targeted social ad campaigns reached more than 285,000 people living in or travelling within a 10-mile radius of their three branch locations, boosting local brand awareness and driving customer footfall.
That’s the equivalent of reaching 1 in every 2 people in the whole of Cornwall!
Part of our strategy with Steve Andrews Tyres involved shining a spotlight on the things that truly make them stand out in a competitive market.
One of their key selling points is that they’re Cornwall’s only official Pirelli Performance Centre – a prestigious status that sets them apart for tyre quality and specialist knowledge.
Another unique service is their bespoke high-carbon engine clean – a specialist offering that delivers improved vehicle performance and fuel efficiency. By featuring this prominently in targeted social ad campaigns, we helped generate a significant increase in leads specifically for this service.
These campaigns were carefully tailored to reach motorists most likely to benefit from these services – both local residents and recent travellers within a 10-mile radius of each branch.
Want to put your business on the digital map? Talk to the team at HookedOnMedia and let’s create your success story.
“Our SEO has grown considerably – it’s lifted our ratings and contact has been easy & efficient ”
Hayden Bassett
Digital Account Manager
PRIMARY CONTACT
Lee Jackson
Business Development Manager
PRIMARY CONTACT
