Wren Builders Case Study
Wren Builders
Laying the Groundwork for Success
Case Study
Wren Builders are a well-established construction company based in Truro, with over 20 years of experience delivering high-quality home improvements, renovations, and building services across the South West.
Before working with us, their digital presence wasn’t generating the level of leads they needed – particularly through Google Ads.
In a competitive local market, they needed a clearer strategy and a partner who could build a reliable pipeline of enquiries.
Our Strategy
Drawing on our 40+ years of experience in local SEO, paid search strategy, and conversion-focused web design, we rebuilt Wren Builders’ digital foundation from the ground up.
Tapping into our digital toolkit, we put together a joined-up strategy covering SEO, Google Maps, and PPC – all supported by a brand-new website launched in January 2026.
Within less than 4 months, the impact was already strong – improved rankings, increased visibility across Maps, and a steady rise in high-quality enquiries coming through both organic and paid channels.
Building Visibility That Lasts
SEO and Google Maps
Since launching the new website, Wren Builders have quickly climbed the rankings for some of their most valuable search terms – the kind that drive high-ticket enquiries.
Within the first four months, they’ve overtaken nearby competitors to secure the #1 Google Local (Map Pack) position for:
- Truro Builders
- Home Builders in Cornwall
- Builders in Cornwall
For a local business, that increased visibility means more calls, more enquiries, and better-quality leads.
PPC
Alongside strong organic growth, we built a brand-new Google Ads Search campaign, focused on capturing high-intent traffic and maximising budget efficiency.
Campaigns were structured into tightly focused ad groups covering core services:
- Garage Conversions
- Kitchen Extensions
- Kitchen Refurbishments
- Loft Conversions
- Structural Alterations
From day one, the goal was simple – turn every click into a real enquiry through precision targeting and efficient spend.
We combined strong initial setup with continuous optimisation:
- High-intent keyword research
- Smart bidding (Maximise Conversions)
- Clear, conversion-focused ad copy
- Ongoing refinement, including negatives and keyword pruning
- Continuous testing and performance monitoring
This kept the account highly efficient, maintaining a 92.4% optimisation score throughout.
The Results
In less than four months, the campaign delivered:
- 322% increase in conversions (4×+ growth)
- 7.39% CTR – strong for the home services sector
- 4.00% conversion rate, indicating high-quality traffic
- Consistently healthy cost per conversion
- Only 56% of daily budget spent, leaving plenty of room for scaling
New Website Build
A big part of this success came from launching a sleek, new, mobile-optimised website in January 2026.
The site was designed with performance and conversions in mind – not just appearance. That meant:
- Fast load speeds and a clean, simple structure
- Multiple conversion points (calls-to-action, contact sections) to capture users at different stages
- Strong mobile usability, which is essential for local trade searches
- Built-in signals that support E-E-A-T and local SEO performance
The result is a website that doesn’t just look good – it works hard. It supports both organic rankings and paid traffic, while consistently generating enquiries.
Turning Clicks into Concrete Results
In a relatively short time, Wren Builders have gone from limited digital visibility to dominating key local search terms and generating a steady stream of enquiries.
With SEO, Google Ads, and Google Maps all working together, they now have a solid foundation for growth – and with social media campaigns planned next, there’s plenty more to build on.
As certified Google Partners, HookedOnMedia combine technical expertise with creative strategy to deliver measurable, long‑lasting results.
Whether it’s SEO, PPC, or full website builds, we help businesses dominate their digital landscape.
Hayden Bassett
Digital Account Manager
PRIMARY CONTACT
Lee Jackson
Business Development Manager
PRIMARY CONTACT
