Knowing your competition is essential for a successful online marketing campaign. What you perceive to be your offline competitor, can be totally different to your online competition.

Online you are in competition for 1st place rankings against large and small businesses, local or worldwide.

Part of our service is to complete an in-depth analysis of your online competition, for both on-site and off-site factors.

Onsite Investigations Of Your Competitors Can Include:

  • server information
  • site development technologies
  • website size
  • website structure
  • page speeds
  • internal navigation
  • <title> and meta descriptions
  • frequency of updates
  • widgets used 
Offsite Investigations Of Your Competitors Can Include:
  • do they promote via press releases
  • are they producing articles
  • do they use a blog
  • internal links – types of links – quantity of links – quality of links
  • banner ads
  • directories
  • competitions

 

Our findings are delivered to you in a detailed report, along with a strategy for you to improve and beat your competition.

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