Display advertising in essence is purchasing advertising space & displaying adverts on another relevant websites. If carried out correctly this can be highly effective in terms or ROI or as a brand awareness exercise.
Banners & Skyscrapers
If you’ve ever clicked on an image advert on a website such as a banner or a skyscraper ad (a skyscraper ad is one of the most popular forms of display advertising formats, usually a thin and long vertical advert), you will know how compelling and effective this form of advertising can be.
Display advert technology is always progressing, no longer the domain of standard images, display adverts now incorporate animation, products, video and interaction with enticing calls to action.
Display Advertising as a Combined Marketing Channel
If running display ads in conjunction with an SEO & PPC campaign, as well as offline marketing, display adverts can strongly reinforce your marketing efforts & brand awareness. If run correctly display adverts can increase traffic volume and conversion rates, and most importantly if tracked correctly this can all be measured at any stage of the campaign.
We recommend display adverts because they are:
Scalable – Display adverts can reach a tremendous audience through single advertising platforms.
Effective – Real time bidding and tracking allows us to ensure objectives of the campaign are met.
Flexible – We are able to focus on your target audience, your branding strategy and your end goals – even if they change.
Transparent – We can report exactly how many impressions your ads have served on which sites, and the cost/effectiveness of each site.
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