Stand out from the crowd
How we re-engage with your audience
Gathering intelligence, tailoring engagement
Our Email Nurturing program has been designed to re-engage with your audience by feeding them with tailored emails over the weeks and months, focusing on the service or product they originally expressed an interest in.
A simplified example of the types of email re-nurturing we conduct would be:
- Information gathered by a downloaded guide, enquiry, or an abandoned shopping basket.
- 1 day later, a ‘did you find what you were looking for?’ email. This could include a link to what they originally viewed, or the option to call you.
- 1 week later, ‘a testimonial from a previous happy customer’. This will give the person some confidence in what you are selling.
- 1 week later, ‘a guide’ to the service or product they originally viewed.
- 1 week later, ‘an offer’ by this time they have been served some information, if they still have not purchased – an incentive will usually push them into an enquiry or sale.
After this stage, we will not send so many frequent emails, but just one or two each month over a 6-month cycle, with more guides, videos and offers.
At each stage, if the person opts-out, or completes the original enquiry or sale then they no longer receive these emails, but can go into another more traditional newsletter email to encourage them to return and purchase more.
75% increase in bookings
100% increase in page one keywords
29 increase in domain authority
Perran Springs is an award-winning holiday park in Cornwall. Located approximately two and a half miles from Perranporth Beach, the complex offers fishing, camping, touring, glamping & self-catering.
They approached HookedOnMedia to increase online bookings across the year, for families on holiday from May to September.
Our services included radically improving organic rankings, map rankings, PPC, paid social, and email targeting campaigns.
Increase your conversion rates
Emails with interest
Over a 10% conversion rate on pre-qualified enquires is not uncommon, so this service works extremely well combined with our best in class SEO or paid ads services.
Personalisation is key. Each email is tailored to the individual based on their interests and behaviour. We maintain a high conversion rate by keeping emails personal and not appearing as automated or a mass ‘blast’.
We take email nurturing a step further by analysing the interest level of users as they are targeted, for example with email analytics, website analytics and where possible social media engagement. By determining users interest levels we can tailor nurture campaigns to be reactive and serve varied content, based on how users are interacting with your brand.
Delighted with the results.
I would highly recommend HookedOnMedia to anyone looking for a greater online presence.
We have worked with HookedOnMedia for the past 2 years and have been delighted with the results. HookedOnMedia have been able to place us on the first page of Google for many of our target key phrases.
With this, and a considered PPC campaign, the Hotel is competing not only with the more established hotels in the area, but also with OTAs, whose marketing spend is massive. Both in terms of relationship support and end results.
LEE / Hotel Sunnyside
We can discuss your project and your digital marketing requirements during a free no-obligation call. Simply select a convenient date and time and we’ll look forward to speaking with you.
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