Both Google and Bing have been playing with image extensions for years. Google gave them a shot in 2013, before scrapping the idea quite quickly, and Bing Ads bought its own version out of beta just over a year ago. But now, Google seems to be giving images in text ads another try.

So far, the images have only been seen on mobile, in the form of a carousel of images, almost like the ones you see on Facebook posts. It is not currently clear weather or not these tests are also being run on desktop.

google-adwords-image-sitelinks

The addition of images in a swipeable carousel is consistent in style with the changes made to price extensions earlier this month, where product and service costs changed from being in a list, to a more interactive experience.

As these Visual Sitelinks are currently only in testing, we will have to wait and see what happens next and the results Google collects.