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Hospitality Circle

Hospitality

Hospitality

Hospitality Circle

Are you looking for ways to increase your business’s search engine visibility? Are you trying to boost sales from Google searches? 

Our experts can help! Here, you’ll find a comprehensive guide to hospitality SEO, why your business needs it and a few helpful tips for SEO success!

Hospitality Reviews

The Hospitality Industry

‘Hospitality’ is a broad term that describes an industry made up of many different businesses. These include accommodation, attractions, events, tourism, food & beverage and more. As someone within this industry, it’s vital to recognise the value of the internet when it comes to maximising exposure, brand recognition, and transforming interest into conversions. But how do you go about achieving this?

 

Are you a business in the hospitality industry in need of a digital marketing strategy to increase online visibility and sales? Look no further than the fantastic team of experts we have here at Hooked on Media. We are among the most technically advanced  agencies in the UK and can help you boost bookings via SEO, PPC, Social Ads, Content Strategies & Email Nurturing.

We have been working with HookedOnMedia for years, and each year traffic and bookings are increasing. We are not technical, but we are confident enough to just leave all our online marketing in their capable hands. Our rankings for ‘fishing holidays in Cornwall’ and ‘Eurotent’ phrases are top, and we are positioned well for lots of generic/relevant phrases. We are in a competitive area and competing with holiday park chains all across the UK who have large marketing budgets, yet thanks to HookedOnMedia we are on level terms with them, and higher for phrases which are important to us. The monthly reports are easy to understand and the efforts of their hard work are very much appreciated. We can’t see any reason why we would want to cease this good working relationship

Natalie Lord

Owner, Perran Springs Holiday Park

HookedOnMedia have been running our digital marketing for four years which is very beneficial to us as a hands on business. To have a local agency taking care of our visibility online and improving our rankings means more people to the website each season. In 2 years we have gained almost 19K more visits just from our SEO traffic alone. We now rank on page 1 for 9 out of 17 of our key phrases – I believe 2 years ago this was more like 4 which was still a huge improvement from the start anyway.

We’d recommend HookedOnMedia to any business who wants to put their digital marketing in the hands of a very experienced team – they are always at hand to answer any questions and the reports are really thorough and well explained.

Oona

Adrenalin Quarry

 Digital Marketing for Hospitality: Why Do You Need It?

 

 Hospitality is among the fastest-growing and most competitive industries today. And if you’re a business operating within this industry, it’s impossible to find and maintain success without an effective and productive online presence. At HookedonMedia we have the online marketing experience to help you enhance your business’s marketing abilities by optimising your website for improved search engines visibility, and increasing you exposure via paid search and email nurturing.

 For most customers, travel planning, preparation and booking are processes that begin and end online. With this in mind, it makes a lot of sense to have a highly visible, digital presence. In fact, it’s quickly become a necessity for the hospitality business.

 Digital Marketing is very much an umbrella term, as many different tasks fall under it. Everything from content creation to social media to conversion optimisation can impact your visibility and contribute to increased online bookings. A high-quality digital marketing campaign ensures that people who need your product/service can find you and get a solution to their problem — meaning you reap the rewards in the form of online conversions.

If you are a hotel, for example based in Cornwall, you want to be ranking for search queries such as ‘hotels in Cornwall’. When someone searches for queries such as this, hundreds if not thousands of results will come up. If you hope to have a chance of beating, or even being on a level playing field, with your competitors — you need to be as high up the results pages as possible (more visible). 

The higher you rank, the more likely people are to click on your website. Meaning you will increase your chances of bookings. SEO has quickly become a necessity for the hospitality business, but at times SEO alone may not be the answer, if budgets are restricted it may be impossible to rank for you main taget phrase. Or we may recommend targeting a comptitive phrase with SEO, but whilst its starting to rank other strategies, or a combination of strategies could be more suitable for your business requirments. Running paid ads either PPC or paid social ads alone or in tandem with an SEO strategy can work very well. Especially when we also incoprate re-targeting & call tracking into the campaigns.

Below are just some of the hospitality clients we have run digital marketing campaigns for:

Thepoint
Perransprings 1
Sea Life
Camelotcastle

What is SEO?

It’s something many business owners want to know, as SEO is crucial for success in the modern business world. And without utilising efficient SEO practices, you’re facing an uphill battle with competitors and gaining the online visibility you need to succeed.

SEO stands for Search Engine Optimisation, which consists of several techniques to help your business rank better on search engine result pages (SERPs), helping you increase visibility and sales and further establish yourself as a brand. Examples include extensive keyword research (identifying and helping you rank for the most valuable and relevant keywords), SEO audits & technical recommendations, and content creation/optimisation. 

 ‘SEO is the art and science of persuading search engines such as Google, Bing, and Yahoo, to recommend your content to their users as the best solution to their problem.’ — SEM Rush

 In short, SEO helps you tell search engines who you are, that you’re a credible solution for their users’ problems, and it bridges the gap between buyer and seller — which in this case, it is your hospitality business. A search engine aims to provide the best possible results to suit their user’s needs, be it a question that needs an answer or a problem that requires a solution (such as a service or product). Efficient SEO ensures search engines recognise you as a business that can provide the most beneficial, relevant information or solutions.

By optimising your website for SEO, search engines reward you by boosting your ranking on result pages for relevant search queries. Making you more visible to potential customers, driving more traffic to your site and increasing sales. 

 

Do you want to know more about SEO for hospitality and how our team can help your business? Get in touch today to speak to our helpful SEO experts!

Seo Page6

Helpful Tips for Hospitality SEO

 
Target High Value and Relevant Keywords

 The use of keywords relating to your industry or specific to your business (type of establishment, location, etc.) is hugely beneficial ranking higher on search engines. Let’s say your business is a hotel. If a potential guest is looking for hotels in your area, what would they type into a search engine? It’s these types of search queries that you need to be ranking for. By including them in your website copy, blog content and meta descriptions, you tell search engines that your website should be included on result pages when a user searches for queries relating to your business.

Keyword Research
Keywords

Targeting high value, relevant keywords is vital for hospitality SEO because if you fail to include them in your content, there’s a good chance Google won’t have you in their search results. If your competitors are ranking for your target keywords, your potential customers will stumble upon their website first, and there’s a good chance they’ll be scooping up profit that could have been yours. When it comes to SEO, it’s not necessarily about who is the best company in the industry. It’s about marketing yourself effectively to the right people at the right time.

Create High-Quality Content

 Content creation is a massive part of any SEO campaign. Not only does it allow you to use your target keywords, but it also tells search engines that your website is a credible, relevant source of information relating to hospitality in your local area. For example, if you create keyword-rich content about the town or city you are based, you will appear on result pages for a broader range of search queries.

 Let’s use a hotel as an example again. If someone is travelling to your area and searches for content relating to local restaurants, sights, events, etc., they also need a place to stay, right? By writing content about various topics, using relevant keywords — ‘best restaurants in Cornwall’, for example — you ensure that your website appears in search results for a vast array of keywords. Not just those that relate to your specific business type. This is a highly effective method of getting more eyes on your content, more traffic to your site and, of course, more conversions via online searches.

 However, this isn’t to say you should stuff your content with keywords, as this lowers the quality and makes it more difficult for users to read, plus Google isn’t a fan of this activity. High-quality content informs users and gives them what they need. Search engines love this and will reward you with a higher ranking on SERPs.

 

Five Star Rating Business Man

 Seek the Advice and Services of a Professional

Firstly, you should always be wary of anyone who tells you that they can offer immediate results from an SEO campaign. An effective SEO strategy requires time, effort and patience. Unfortunately, today’s business owners tend to lack the free time to educate themselves about the many aspects of SEO and implement their own campaign to increase online visibility. For this reason, SEO specialists such as ourselves can prove to be a vital resource for businesses in every industry.

While you focus on the many crucial areas of running a company, our team can get to work behind the scenes, using their vast knowledge and experience to create an effective digital marketing strategy. As a Cornish marketing agency, we have the unique advantage of being based in a county that relies heavily on hospitality — meaning we have in-depth knowledge of SEO for hospitality thanks to our experience working with many clients within this industry.

Do you want to know more about the SEO services we offer? Check out our SEO service page to learn more about the specific ways we can help you achieve your marketing goals. If you have any questions about hospitality SEO or any other related topics, please don’t hesitate to get in touch!