Your business’s incoming and outgoing phone calls can provide you with valuable information about your marketing goals….

 

Get to know your customer

If you already know who your customer base are, call tracking can give you useful insights and information into your customer base and help you better understand them.

So what exactly is call tracking?

Call tracking is a dynamic telephone number, set up by us here at Hooked On Media and designed to track every key phrase that led to a customer’s phone call. The data is significant and can be used to promote successful converting phrases across other services that include, SEO and outreach campaigns. You can also increase PPC optimisation because more money can be distributed to converting phrases and reduce unnecessary spending on less converting phrases.

 

Call tracking identifies unseen areas and flaws in your team’s approach and allows you to listen in on calls with your employees and identify their interaction with clients. This information can be used to improve your customer service. In addition, if for any reason your calls are not being picked up by your employees, you can identify when these occasions occur, and arrange to man your phones at the appropriate times.

 

Campaign level tracking 

Campaign level tracking allows you to see how successful your online and offline marketing campaigns are doing and which are driving the most conversions. You can view data from your phone calls in your analytics dashboard. In keeping track of your on and offline endeavours, you will gain a better understanding of your overall marketing strategy – information is power!

 

What else?

Call tracking also covers the following things:

  • Keyword level tracking.
  • Campaign level tracking (as explained above).
  • Multi-channel attribution tracking.

Such features allow you to analyse your campaigns with precision, so that you can identify correlations and track your marketing initiatives and find the ones that are instrumental to the success of your business. If you would like more information about the bullet points above, please do not hesitate to contact us and we can go into further detail surrounding these.

 

If you would like to know more about the services that we offer, please do not hesitate to contact us and we can help your business thrive online.