The importance of effective mobile optimisation is illustrated by the following things:
The number of people browsing on their mobiles has now surpassed the number who browse using a computer.

 

 

Statistics show that users are 5 times more likely to leave a site if it isn’t effectively optimised for mobile.
More than 50% of mobile users say they will leave a site if it takes longer than 3 seconds to load. Factors such as weak mobile networks make optimising for mobile even more important.

Mobile friendly
Optimising web content for mobile is not a fresh concept, but there are still many sites that do not deliver an effective mobile user experience. Responsive design is only a part of what makes up a comprehensively mobile-friendly website. Delivering mobile-friendly content involves the following:
– Responsive web design.
– Dynamic content.

Search Console
Google uses a tool known as Search Console that offers a mobile usability report detailing any issues, page by page. Search Console helps identify these problems:
 Use of Flash – Many mobile browsers do not support Flash so you may need to use more up-to-date (technologies)?
Viewport not configured – The viewport metatag helps browsers to tailor a page to match different devices.
Content ill-fitted to viewport – User needing to scroll because the page content is ill-fitted to window. This can be rectified with relative widths instead of fixed widths.
Small font size – Users having to pinch their screens to zoom in (scaling problem).
Touch elements cramped together – Difficulties tapping an element without selected a neighbouring one.

Optimising your site to remove these issues may have positive effects on how the usability of your site is graded by Google and certainly has positive implications for users. Again, win-win.

If you are looking to optimise your site for mobile or require a high quality SEO or digital content service, please do not hesitate to contact us.