The world of marketing and promoting a business is exigent and with suggestions and tips flying at you left, right and centre from it can be tricky to know whose and which advice to follow. We’ve put together a list of what we consider to be some of the most important strategies you can’t afford to neglect, so that you don’t miss out on getting 100% out of promoting your business.

Not tracking phone calls

Incoming calls to your company are significant and trump someone who looks you up casually online. Knowing the nature of the calls to your business is crucial, helping you to know which calls lead to sales and whether you’re missing any important calls. Hooked On Media offer call tracking to businesses of any kind – you can read more about the service here.

 

Not tracking live chat conversations

According to Inc.com 51% of consumers they surveyed about live chat reported that they expected businesses were available 24/7. It is perhaps for this reason that live chat has taken off big time in recent years. Tracking live chat stats within your business will measure how often a live chat user becomes a customer.

 

Failing to account for mobile conversions

This can be tricky to track, as when people change devices to search and purchase, attribution breaks down, for example you may have a customer that searched for your product on a mobile but then went on to make the purchase on a desktop – this can becoming confusing, making out like mobile conversions are driving less traffic than they are in reality. With this in mind, it’s important to consider this when looking at where your sales are coming from.

 

If you would like to know more about the services we offer, please do not hesitate to get in touch and we can talk you through your options. Make 2019 the year your business flourishes!