We would establish where the penalty originates from
If you have a website and have experienced a rapid drop in traffic, enquiries, sales or phone calls it’s most probable that you have received a ranking penalty from Google. The penalty could be assigned to just one page, or a number of pages, or in the worst scenario the entire website.
We specialise in lifting such penalties, the most common types of penalty will be based around poor inbound links, aggressive link building techniques, exact match anchor text, or links from poor quality sites. The other type of penalty can come via poor quality content, either from content that is duplicated from other websites, content that is very thin (one or two sentences per page), or content filled with Google Ads and other referral ads, especially within the top fold of the page.
Negative Link Removal
Negative Content Removal
We would establish where the penalty originates from:
If it is a content related issue, we will recommend content optimisation techniques to remove the penalty. Once fixed the penalty removal is fairly instant with no complications.
We find that 95% of the time, the penalty will be due to poor link building techniques. To lift this type of penalty takes more effort. We first need to find all the poor quality links and request to the webmaster (who links to you) to kindly remove the link. For webmasters who do not reply, or for sites that have no contact details we can go direct to Google and add a disavow request, informing Google of all the poor links we know about, and that we wish Google to ignore these links. We can then file a re-consideration request to Google and then act on their reply. This type of penalty can take between 3 months, and possible to over a year – depending on how severe the original penalty is.
Popular ranking penalties derive from the 'Panda' and 'Penguin' algorithm updates. Based on quality content & links
HookedOnMedia can help re-establish your rankings by applying trusted and legitimate techniques (known as white hat) and combating against any negative SEO practices your website may have used in the past. By reviewing your onsite techniques followed by a comprehensive backlink analysis profile, we will highlight any negative backlink tactics and take action against these links.
A penalty will normally occur if you have used the services from an inexperienced SEO agency, or have gained lots of links from unaccredited websites or low quality directories.
A penalty of any kind needs to be resolved as soon as possible, if you expect a penalty the first thing is to instruct your current SEO agency to stop all work to stem the issue, and then ask us to analyse the site where we will then be in a position to provide a robust strategy to lift the penalty and restore traffic and rankings to your businesses website.
“We’ve had the pleasure of working with HookedOnMedia here at The Exeter Dental Centre for over a year now. I am still impressed on a weekly basis by the depth of knowledge both Stewart and Andrew display.Their work on our pay per click, search engine optimisation, social media and website optimisation campaigns have been extremely impressive. We now gain nine times as many new patients from our digital efforts than before working with these guys. I particularly value their monthly reports which keep a keen track on spending and their efforts to drive down our cost of acquisitions by smarter use all major search engines.
The guys are honest, offer sage, clear advice and devise unique strategies on a continual basis and I cannot recommend them highly enough!”
Exeter Dental Centre
“My Distance Learning College has been working with Hooked On Media for several months now and in that time I can honestly report being absolutely thrilled with their services. Some impressive suggestions were made by the team in regards to landing page optimisation and these have had a real impact on our conversions. Conversions overall have increased and the cost per acquisition has become much more affordable. Finally Google is working for us! Absolutely thrilled with their services.
Thanks for your input HookedOnMedia and I look forward to our continued work together.”
My Distance Learning
“Hooked On Media have consistently driven bookings for us through SEO and PPC for the past 3 years. Our holiday based keyphrases have increased from basically nowhere in the search engines to page 1 on Google for nearly all of our targeted phrases. This digital marketing agency has brought a lot of online marketing knowledge to the partnership, delivering a social presence by increasing our Facebook fans plus managing the development of a viral APP. Above all we’ve been impressed by their in-depth knowledge and conscientious approach.”
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