Our outreach service is an essential part to the overall online marketing campaign. It is the one element that will have the highest influence for improving your ranking positions within Google for primary and long-tail keyphrases.
Our outreach service is built from producing high quality content that is detailed enough and unique to attract natural backlinks, in other words an external website wishes to reference the content because it is very informative and hasn’t been seen anywhere else.
We also contact and reach out to potential websites that may wish to promote your content. This is primarily a manual process, but we do use techniques such as competitor backlink audits that help us mine out websites that will accept content. We then audit these potential sites by applying metrics which are known in the industry as trust factors, these include weighing up the potential websites domain history, link history and the type of website they are.
Checks will include how often their site is updated, if the content is written using good English, if the existing content is unique and if the website has been set-up to become an authoritative website, or designed only to create revenue via ads or thin content for example. Any sites that do not meet our strict criteria are removed. We strive on our ability to source out only the very best outreach partners.