When the Penguin / Panda updates came into place, contacted us to review & recommend strategies to overcome these Google updates and to secure high rankings for key term phrases, including ‘solicitors’and ‘find solicitors’.

Originally the website was a good old fashioned directory, which fell out of favour due to the Panda update. So we were tasked with providing ideas and working together to build a new optimised website using HTML5 and incorporating content techniques and structures. The outcome was reducing the site considerably from over 50,000 pages to around 20,000 – removing duplicates and over 20,000 unnecessary redirects and 404 pages.

The other issue was that the original website was, which gained a ranking penaltly due to poor backlinks. We were taked with removing all these links and then providing 301 redirects across to .com the help speed up the recovery.

The website is now ranking back on page 1 / 2 for his primary phrases.

Skills used…

  • Search Engine Optimisation
  • Negative SEO
  • Content Creation
  • Outrech Services

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