When the Penguin / Panda updates came into place, Solicitors.com contacted us to review & recommend strategies to overcome these Google updates and to secure high rankings for key term phrases, including ‘solicitors’and ‘find solicitors’.
Originally the website was a good old fashioned directory, which fell out of favour due to the Panda update. So we were tasked with providing ideas and working together to build a new optimised website using HTML5 and incorporating content techniques and structures. The outcome was reducing the site considerably from over 50,000 pages to around 20,000 – removing duplicates and over 20,000 unnecessary redirects and 404 pages.
The other issue was that the original website was solicitors.co.uk, which gained a ranking penaltly due to poor backlinks. We were taked with removing all these links and then providing 301 redirects across to .com the help speed up the recovery.
The website is now ranking back on page 1 / 2 for his primary phrases.
"I've been working with Andrew and the HookedOnMedia team for a number of years and their no-nonsense, results-driven approach is excellent. They've managed to improve and reinforce our ranking position in multiple markets and languages for multiple keywords. I highly recommend them."
“We have been working with HookedOnMedia for years, and each year traffic and bookings are increasing. We are not technical, but we are confident enough to just leave all our online marketing in their capable hands. Our rankings for 'fishing holidays in Cornwall' and 'Eurotent' phrases are top, and we are positioned well for lots of generic/relevant phrases. We are in a competitive area and competing with holiday park chains all across the UK who have large marketing budgets, yet thanks to HookedOnMedia we are on level terms with them, and higher for phrases which are important to us. The monthly reports are easy to understand and the efforts of their hard work are very much appreciated. We can't see any reason why we would want to cease this good working relationship”
“Support and end results, I would highly recommend Hooked On Media. I have found HookedOnMedia to be excellent at their work and real experts in this field. We have employed many SEO providers from Europe and America and the difference for me has been Andrew backed up by the team.If success is measured by results Andrew gets top marks, I would not hesitate to recommend Andrew for SEO work.”
“I started my wedding photography business in January 2013. After 4 months in business I had secured not a single wedding through my website. I approached Hooked on Media who suggested I invest in both PPC and an ongoing SEO campaign targeting my business towards customers in my local area. Over the past 12 months I have gone from taking no wedding bookings in 2014 to 51 so far and the enquiries keep coming! My website was ranking on page one for my keywords within 3 months of starting the campaign and with the help of both Stewart and Andrew and their excellent strategic advice, my business is now thriving! I thoroughly recommend HookedOnMedia to both smaller and larger companies.”
“We have worked with Hooked On Media for the past 2 years and have been delighted with the results. HookedOnMedia have been able to place us on the first page of Google for many of our target key phrases.With this, and a considered PPC campaign, the Hotel is competing not only with the more established hotels in the area, but also with OTAs, whose marketing spend is massive. Both in terms of relationship support and end results, I would highly recommend HookedOnMedia to anyone looking for a greater online presence.”
We are one of the most technically skilled & knowledgeable online marketing agencies in the UK. With over 30 years online marketing experience, we are a Google Partner and based in Truro, Cornwall.
We have great credentials, are confident and employ a smart approach to all campaigns. Let us take charge of your online marketing campaign & join in our success.