Perran Springs

Perran Springs Case Study

The Challenge

Perran Springs is an award-winning holiday park in Cornwall. Located approximately two and a half miles from Perranporth Beach, offering fishing, camping, touring, glamping & self-catering.

They approached HookedOnMedia to increase online bookings across the year, for families on holiday from May to September.

The Solution

To increase bookings we started off initially with an organic SEO campaign, over the years their bookings have increased and they re-invest in our services. Organic rankings, map rankings, PPC, paid social, and email targeting campaigns.

High ranking phrases include:

  • eurotents
  • fishing holidays cornwall
  • dog friendly camping cornwall
  • family camping cornwall
  • perranporth campsites
Perransprings

The Results

The website is heavily image-based, so our priority was increasing page speeds, which is an essential feature within Google’s algorithm.

We tweaked the website to increase the speeds, this included:

 

 

Page Speed Optimisation
  • Minimize redirects
  • Leverage browser caching
  • Minify JavaScript
  • Specify image dimensions
  • Minify CSS
  • Avoid bad requests
  • Avoid landing page redirects
  • Defer parsing of JavaScript
  • Enable compression
  • Enable Keep-Alive
  • Optimize images
  • Serve resources from a consistent URL
Client Case Studies11

Booking Increases

75%

Increase

Client Case Studies12

Page One Keywords

100%

Increase

Seo Page2

Domain Authority

29

Increase

Perran Springs have been our client since we established HookedonMedia, over 8 years ago. They continue to invest in online marketing and are guided each year by our expert advice.

Client Testimonial

We have been working with HookedOnMedia for years, and each year traffic and bookings are increasing. We are not technical, but we are confident enough to just leave all our online marketing in their capable hands. Our rankings for ‘fishing holidays in Cornwall’ and ‘Eurotent’ phrases are top, and we are positioned well for lots of generic/relevant phrases. We are in a competitive area and competing with holiday park chains all across the UK who have large marketing budgets, yet thanks to HookedOnMedia we are on level terms with them, and higher for phrases which are important to us. The monthly reports are easy to understand and the efforts of their hard work are very much appreciated. We can’t see any reason why we would want to cease this good working relationship

Natalie Lord at Perran Springs Holiday Park