Perran Springs Case Study
The Challenge
Perran Springs is an award-winning holiday park in Cornwall. Located approximately two and a half miles from Perranporth Beach, offering fishing, camping, touring, glamping & self-catering.
They approached HookedOnMedia to increase online bookings across the year, for families on holiday from May to September.
The Solution
To increase bookings we started off initially with an organic SEO campaign, over the years their bookings have increased and they re-invest in our services. Organic rankings, map rankings, PPC, paid social, and email targeting campaigns.
High ranking phrases include:
- eurotents
- fishing holidays cornwall
- dog friendly camping cornwall
- family camping cornwall
- perranporth campsites
The Results
The website is heavily image-based, so our priority was increasing page speeds, which is an essential feature within Google’s algorithm.
We tweaked the website to increase the speeds, this included:
- Minimize redirects
- Leverage browser caching
- Minify JavaScript
- Specify image dimensions
- Minify CSS
- Avoid bad requests
- Avoid landing page redirects
- Defer parsing of JavaScript
- Enable compression
- Enable Keep-Alive
- Optimize images
- Serve resources from a consistent URL
Booking Increases
75%
Increase
Page One Keywords
100%
Increase
Domain Authority
29
Increase
Perran Springs have been our client since we established HookedonMedia, over 8 years ago. They continue to invest in online marketing and are guided each year by our expert advice.