When the Penguin / Panda updates came into place, Solicitors.com contacted us to review & recommend strategies to overcome these Google updates and to secure high rankings for key term phrases, including ‘solicitors’and ‘find solicitors’.
Originally the website was a good old fashioned directory, which fell out of favour due to the Panda update. So we were tasked with providing ideas and working together to build a new optimised website using HTML5 and incorporating content techniques and structures. The outcome was reducing the site considerably from over 50,000 pages to around 20,000 – removing duplicates and over 20,000 unnecessary redirects and 404 pages.
The other issue was that the original website was solicitors.co.uk, which gained a ranking penaltly due to poor backlinks. We were taked with removing all these links and then providing 301 redirects across to .com the help speed up the recovery.
The website is now ranking back on page 1 / 2 for his primary phrases.
Support and end results, I would highly recommend Hooked On Media. I have found HookedOnMedia to be excellent at their work and real experts in this field. We have employed many SEO providers from Europe and America and the difference for me has been Andrew backed up by the team.
If success is measured by results Andrew gets top marks, I would not hesitate to recommend Andrew for SEO work.
- Search Engine Optimisation
- Negative SEO
- Content Creation
- Outrech Services