Pay Per Click
What is PPC?
As PPC experts we have years of experience in competitive industries to drive targeted traffic that converts into new business. We approach campaigns from the ground-up working with you to fully understand the goals you wish to achieve.
Pay Per Click advertising is about reaching your audience at the exact moment they are searching for your product or service. Successful campaigns offer amazing returns and brand-building opportunities, but every campaign needs careful management to ensure maximum ROI and minimum wasted spend.
All visitors & keywords will be tracked through to point of sale or enquiry to ensure keywords are performing. For any keywords that do not perform we will consistently bid manage to lower their CPC’s (costs per click) until a desired ROI/CPA is attained.
Key Benefits Of PPC:
- Immediate impact.
- Control of marketing messages within ad copy & creatives.
- Flexible monthly ad budgets can be tailored and adjusted dependant on objectives & opportunity.
- Tracking, each click & cost can be tracked to point of enquiry, critical to calculate ROI.
- Extensive experience in competitive PPC markets across a wide range of industries.
- Development of in-house tools and scripts allows us to outpace the competition.
- Specialisation in lead generation, direct e-commerce sales & brand awareness.
- ROI focussed, with PPC each click costs and therefore campaign ROI is paramount. Our team run PPC with ROI as the primary objective.
Our approach is to fully understand your business & the proposition, with this information we can then build targeted campaigns which generate results in-line with your objectives. As we move forward with campaigns we make recommendations such as landing page conversion improvements to seasonal & reactive budget optimisation.
We are long standing Google Partners meaning we implement best practice for our Google ads clients, this also means our team is certified Google ads experts. Being a Google Partner enables us to increase the performance of client campaigns by remaining up to date with the latest ad platform developments and also receiving early access to product launches & resources.
Through display advertising, we gain reach for our clients across third party websites in the form of banners, videos, text & image ads. On the Google network alone for example reaching users whilst they watch YouTube videos, check their Gmail, browse publisher sites or use mobile apps.
The audience reach from display advertising can be huge and often low cost.
There are multiple methods of targeting users, such as:
- Contextual – targeting against keywords found within websites, or
- Placement – targeting individual websites themselves.
- Interest Categories – where we can display adverts based on users previous browsing activity
- Topics & demographics
- Mobile Apps
All ads are tailored to prospective audiences, our creative team can produce all content or if you have in-house designers we can work with your banners or video content to achieve a maximum reach & return.
We provide programmatic display advertising, by using software & artificial intelligence of display platforms to determine where ads are shown, and also native display marketing such as sponsored content.
Remarketing ads are shown on third party sites such as display networks and social media networks. Ads can be highly cost-effective as they are only shown to users who have already engaged with your brand, as opposed to a scattergun approach ads , retargeting ads are tailored to the users past browsing activity.
By segmenting traffic, for example, we create audience lists based on which pages on your website users have browsed, segmenting the traffic for one particular service or product. We can then create relevant ads to target against those audience lists. An example would be if a user had browsed ‘red shoes’ on your website we would then retarget them with ‘red shoe’ related adverts elsewhere on the web to draw them back to your website to purchase.
Google shopping ads are product ads driven by an e-commerce shopping feed. Often for an e-commerce site, these ads are one of the most cost-efficient methods of driving sales.
Shopping ads are displayed based on a user’s search intent, the quality of the shopping feed is highly important. A major part of what we carry is optimising the product feed. From restructuring the feed itself, optimising product titles & product images to bid optimisation, implementation of negative keywords & undertaking competitor analysis.
Continual monitoring and adjustments are required for a successful Google Shopping campaign. Our team undertakes this for you, analysing rolling campaign data, working towards Return On Advertising Spend Goals.
As part of our arsenal, we also deploy custom scripts, allowing us to bid effectively and meet business objectives. We have been working on scripts since the outset of Google shopping and are well placed to customise techniques for your campaigns and industry.
If you want to make a start with Google shopping contact us, we’ll ensure campaigns are set up, monitored & adjusted for maximum return.