Leadpages – Is It The Best Landing Page Builder?
Many of you reading this article have probably heard about Leadpages, a tool that makes building pages easier. But that’s an oversimplification of what this is meant to achieve.
Leadpages is designed to make it easier for the average Joe to design alert bars, pop-ups, and entire websites, which can then be hosted on a platform of your choice. If anything, it is meant to make growing your business easier.
The impressive library of templates, coupled with some optimisation tools and a content editor, gives people everything they would need to start collecting email addresses, registrations, or interest in their products online.
The question many people ask us is: can they use Leadpages? Well, yes and no. It isn’t something for everyone, and it certainly isn’t the only lead generation tool out there. However, our review will help you figure out if Leadpages should be a part of your business.
Overview
Leadpages allows users to create landing pages which they can then publish on their custom domain. The pages can also be added to conversion-focused content like alert bars and pop-ups on a WordPress website.
The right person with some experience using the tool can create an entire website in a couple of hours. That means being able to launch an online presence in the shortest time possible.
A Leadpages account comes complete with hosting landing pages and even the sites you create, in addition to a subdomain for the content, which means that you don’t need much else. But if you have a domain of your own, that too can be used to give your business a professional look.
Leadpages Features
While Leadpages boasts of many features, undoubtedly impressive, we will not run through all of them here. That said, it is worth examining the main features, which 99% of users will benefit from having.
Page Templates
The templates are an excellent way to assemble an effective landing page quickly. At present, there are more than 150 templates across various industries with varying layout styles.
Many of the landing page templates are conversion-focused, which takes a lot of the technicality out of building an effective sales funnel. Not only do these templates look professional, but they have been optimised using data collected across thousands of pages that Leadpage users host. That’s why it is possible to sort pages based on their conversion rates.
In addition, there are templates for collecting email addresses, signing up subscribers, ones meant for freelancers and those for selling or promoting products. Fortunately, all these templates are drag and drop.
The QuickStart Wizard
We can tell you from experience that having access to many high-quality templates makes generating leads and sales easier. But an extensive library often means that you have no idea where to start, and this can be a potential downside. The other downside is the amount of time it would take you to view all the options before deciding.
To make life easier, Leadpages’ wizard starts by asking users a few questions after they have signed up to help them choose a suitable template ASAP. You will need to answer questions like the purpose of the landing page or the website to narrow down all the options to ones that are suited to what you want to achieve.
Your answers will help you find the right templates for the project. After walking through the steps of the guide, you can choose the relevant template. After making a decision, the tool takes you to the content editor while the template and content can be customised.
The Landing Page Builder
The landing page builder has to be another one of Leadpages vital features. The highly user-friendly interface allows anyone to customise the template with drag and drop ease.
All you need is to click on an element of the page that reveals its customisation options, giving you the ability to change the colour and adjust the borders so that you can set what happens when the button is clicked. You can also change the text by clicking on it and typing.
The widgets give you another set of controls. Adding widgets to the page is simple, i.e., drag and drop them on the available options and start editing.
Finally, once you are done with the page, it’s easy to preview in tablet and smartphone viewports. The only drawback is that you can’t customise the page for each type of device. Any change you make is effective across all devices.
Create Conversion Tools
In addition to being a page builder, which enables you to build landing pages, it also doubles as a creator of conversion tools. These are mainly pop-ups, opt-in texts, triggers, and alert bars that can be added to the website to generate leads or elicit an action from visitors.
You create various pop-ups with automated alert bars for WordPress websites and other platforms. Leadpages can also be used as an email opt-in form builder and not just an investing tool, like OptinMonster, for instance.
Leadmeter Optimisation
The other tool we found highly valuable was the Leadmeter Optimisation tool, which is part of the template editor. It is a real-time optimisation tool that prompts you with a live rating of the page as you work on it. Think of it as live feedback as soon as you change the page, like adjusting the colors or adding content. The tool mainly shows you what impact the changes you are making will have on your conversion rate.
The tool also compares your pages to tens and thousands of others in its database, allowing you to detect what will help you reach the desired conversion goals. You get feedback in the form of suggestions and advice, like making a button larger, the text more legible, or changing the number of form fields.
The 14-point checklist prevents you from creating dud landing pages, i.e., ones that don’t perform. While we are aware of some tools that run A/B testing on your content after the page is created, which is a feature you’ll find with Leadpages too, but the Leadmeter is on another level, since it saves you from fumbling in the dark.
The Split Testing Reporting Tool
The Leadmeter will do an excellent job of helping you optimise every landing page you create in real-time based on data gathered from other hosted pages. But there is no way of telling how well your landing page will perform other than after it goes live. That’s where the split testing reporting tool comes in.
Once the website goes live, you can take a look at real-time visitor data. The tool shows you how well the designs are performing, but it can also split test by creating multiple variations of the landing page shown to visitors.
You can use the tool to compare different versions of the content to see which one is working best for you. All that’s required is creating different versions of the page, and Leadpages handles delivery of the pages to segments of your audience. Once data collection starts, you’ll see how the audience responds and which page is performing better than all others.
In our opinion, Leadpages takes the lead when it comes to creating data-driven pages.
Excellent Integration Options
The conversion tools, landing pages, and sites you create using Leadpages can easily be integrated with over 40 tools and various services. You can find a complete list on the company’s website.
That means regardless of what type of tool or service you want to integrate with your landing pages; there is possibly support for it. If there isn’t support for it at the moment, there will soon be.
A Few Other Handy Features
The core features of Leadpages are its page builder, which enables you to create excellent landing pages, conversion tools, and business websites. However, there are a couple of other features that also make life easier like:
- Using the checkout feature, you can easily collect payments for services and products using Stripe.
- You also have an automatic SSL encryption feature for all pages and sites.
- Telephone, email, live chat support for users.
- New customers can click to start a call.
Final Word
During our time using Leadpages, we’ve found it to be immensely useful. But as mentioned earlier, this isn’t for everyone. If you sell services like a local plumber, run a restaurant, or perhaps have a few affiliate websites, then Leadpages may not be exactly what you need. However, it can still be used to collect leads and get visitors to take action like call you.
The best thing about Leadpages is that anyone can use it. The simple drag and drop interface isn’t intimidating even if you’ve never used a page builder before. Furthermore, the company has done a great deal of work to ensure that people can lean to use every feature the tool offers. However, you don’t need to learn every feature in our experience; you can just learn to use the ones that are useful to you.
