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Is your retail business lacking the online conversions and search engine visibility to achieve your sales goals?

An efficient SEO campaign for retail ensures that your brand has the means to reach a broader audience and increase sales via online searches.

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The Retail Industry

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Over the last 30 years or so, technology has completely revolutionised buying and selling. For some, the internet and digital marketing are brilliant for bringing more customers to their physical store, whereas others have online shops that require continual marketing efforts. Ecommerce (electrical commerce) has been nothing short of a phenomenon for large organisations and small businesses. Especially the latter, as it introduced a level playing field where small brands and startups don’t just survive; they can compete with the big names!



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But how does one achieve retail success online? A HUGE part of online success within any modern industry is SEO and other digital marketing services, and retail is among the most reliant on SEO benefits.

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Are you a business in the retail sector in need of an SEO strategy to increase online visibility and sales? Hooked on Media is among the most technically advanced SEO agencies in the UK and will boost your online sales from Google searches!

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“I had a technical issue with my Instagram account, which was really important, as I was unable to tag any of my products in my posts. I couldn’t resolve this, and one of my networking colleagues recommended speaking to HookedOnMedia. I had a chat with them and they took a look for me and sorted out my issues quickly and they were very friendly to deal with too! Thanks HookedOnMedia and I highly recommend!”

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We have been working with hooked on media for the last 3 months and have already seen improvements with traffic through our site and an increase in enquiries.
Some of our key searches have jumped from page 2 to page 1 very quickly.
Investing in seo was never something that we would have considered in the past, but after seeing the short term results we are positive about the future progress of our business.

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SEO for Retail: Why Your Business Needs Effective SEO

 Before the internet, one of the critical issues retail business owners faced was marketing their store to a broader audience and actually getting potential customers through the door. Although that’s still very much the task at hand for these types of businesses, it’s safe to say that the internet, social media and, of course, search engines have been somewhat of a godsend. That’s if you are ready and willing to put the work in.

SEO is most definitely a top priority for every industry. You can find out more about industry-specific SEO on our dedicated pages for SEO in the hospitality, health care, estate agents and construction sectors. For the retail sector, SEO is especially crucial for businesses to survive in a highly competitive environment. With a high-quality SEO campaign, retail companies can significantly increase visibility on search engines — therefore increasing the trust users have in their company and encouraging them to purchase products.

Below, you’ll find a few of the critical aspects of SEO for retail and how they will benefit your business and website now and for many years to come.

Below are just some of the retail clients we have run digital marketing campaigns for:

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What is SEO?

Search Engine Optimisation or ‘SEO’ consists of several tasks and tools that help your business rank better on search engine result pages (SERPs). This increases online visibility, sales and allows you to gain brand recognition. 

 Common SEO tasks include:

  • Extensive keyword research (identifying the most valuable and relevant keywords for your business)
  • SEO audits and technical recommendations — page speed, fixing technical errors and building backlinks
  • Content creation and optimisation
  • Social ads displayed on Facebook/Instagram
  • PPC (Pay Per Click)
  • Google Analytics/Conversion Optimisation

SEO tells search engines about your business and that you’re a credible solution for their users’ problems. For the retail sector, this does a fantastic job of bridging the gap between buyer and seller. With effective SEO, your website appears higher up on result pages, is significantly more visible to potential buyers and has the allure of being a more credible seller. Put simply; any modern retail business will struggle and likely fall short of competitors if they don’t invest both time and money into their website, effective SEO strategies and other digital marketing services.

 As a reward for optimising your website for SEO, search engines boost your ranking on result pages for search queries relevant to your retail business. Making you more visible to customers, driving more traffic to your website and significantly increasing the number of sales you gain through online searches.


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Do you want to know more about SEO for retail and how our team can help your business? Get in touch today to speak to our helpful SEO experts!

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Helpful Tips for Retail

Research and Target Relevant Keywords

Finding valuable and relevant keywords for your site involves some hard work, but it’s worthwhile. Using tools such as SEMRush, you can scan search engines and analyse a list of relevant long-tail keywords users search for. This list will help you identify which keywords are most valuable and relevant and those that you can actually compete for when trying to rank. As you can imagine, many of the top keywords are highly competitive and, therefore, very difficult to rank highly for.

When carrying out keyword research, look beyond your product pages (we get it, those pages are your money makers), as SEO is very much about the big picture! Consider the following:

Product Page Keywords: Product page keywords need to be as close to the product as possible, ensuring traffic coming to these pages are interested in what you offer and are more likely to convert. 

Category Page Keywords: Scanning competitor websites for category keywords is a fantastic way to see what you should try to rank for on category pages. Searching for a particular product can lead you down a rabbit hole of valuable keywords, which you can then specify to suit your needs (colours, unique features of your products, etc.). 


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Blog Content Keywords: We’ll talk about blog content in more detail in a moment, but for now, keywords! Your blog is a brilliant way to rank for long-tail keywords. These keywords require a similar approach as above, except you have more freedom when choosing long-tail keywords. They don’t always have to be highly product-focused, but you can answer questions that lead users to product pages. For example, list posts such as ‘Best Running Shoes in 2021’ will draw users in and link to several product pages, making the buyer’s journey all the more simple.

Keyword Targeting 

For keyword targeting, consider the following criteria:

  • Buyer Intent: Does the keyword target traffic that will ultimately convert? 
  • Competition: SEMRush has a keyword difficulty feature that helps you establish how difficult it is to rank for keywords based on the competition. Use it wisely; make your life a lot easier!
  • Search Volume: You want to rank for keywords that people are searching for or expect to be something users will search for soon. Without volume, you’re targeting a smaller market, which will always be a harder battle to win.

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Onsite Optimisation

Efficient on-page optimization ensures that search engines can quickly and clearly identify the primary value your content delivers to users. Meaning they are also more likely to click and stay on pages for longer as it’s clear and obvious that your content can solve their problem. 

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Use your target keyword throughout the page’s content in a way that flows well and is organic, as well as in your title tags, meta descriptions, headings, URLs, and even image file names and alt descriptions. Do not stuff your content with keywords because it can get you punished by search algorithms.

Also, using modifiers can help bring in more traffic from search engines. While the focus of a title tag is to tell users what they will find on your site, modifiers isolate purchase-ready users. Using modifiers like ‘cheap’ or ‘free shipping’ is a simple yet effective way to increase organic click-throughs. You will get more traffic from users who are more inclined to buy from you and boost organic traffic —both of which are crucial for retail SEO.

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Create High-Quality Content

Content creation is a vital part of any SEO campaign. Doing so allows you to use target keywords in creative, highly effective ways. It also tells search engines that you are a credible, relevant source of information relating to the retail sector and your chosen niche. For example, by creating keyword-rich content about the specific products you sell, you will appear on result pages for a broader range of search queries.

For example, suppose you write various content about running (tips, techniques, equipment guides, etc.) while implementing target keywords for running shoes. Doing so is a highly effective way to get more eyes on your content. Not only do you provide them with professional insight (making you more trustworthy to users and Google), but by using keywords and linking to product pages, you further encourage users to convert.

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Seek the Advice and Services of a Professional

As we mentioned before, a high-quality SEO strategy requires plenty of hard work and investing free time to learn about many different aspects of digital marketing. Unfortunately, free time is something that few business owners have in abundance. Well, unless they disregard their downtime completely or are a literal machine. For this reason, SEO specialists such as Hooked on Media can prove to be a valuable and truly essential resource for businesses in every industry.

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While you focus on the many crucial areas of running a company, our team can get to work behind the scenes, using their vast knowledge and experience to create an effective SEO strategy. We work closely with many small and large retail businesses, are familiar with the challenges you face, and can cook up a bespoke retail SEO strategy that gets results.

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Do you want to know more about the SEO services we offer? Check out our SEO service page to learn more about the specific ways we can help you achieve your marketing goals. If you have any questions about hospitality SEO or any other related topics, please don’t hesitate to get in touch!


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