Search Engine Optimisation
Search Engine Optimisation
Our SEO (search engine optimisation) strategies will differ from business to business. Based on your current rankings, competition, and essentially your business goals. SEO is a mid to long term service, and once you start to see the results the benefits are huge.
SEO comprises of several intertwined services, each one can be separated, but they all complement one another.
What Is SEO:
What Is SEO?
SEO (search engine optimisation) is the process of enhancing a website to improve its rankings within the search engines. There are many factors to SEO, it’s a science but our skills and experience could be classed as an art. Making sure each key component is working correctly to ensure you are a step ahead of your competition.
There are various algorithms and ranking signals which all effect your ranking positions, trust and authority. A combination of technical SEO, heat mapping, analytics, content, links and citations are the key features which we focus on to improve your traffic, rankings and conversions.
Without SEO, you may have the best looking website, and for a time you could well rank high. But overtime as the website stagnates and your competition increase their marketing efforts you will be losing out heavily on new business, sales and enquiries.
What Are The SEO Services We Provide?
Extensive Keyword Research
From the start of your campaign, we will provide keyword research. Depending on your focus we can provide search volumes and your current position for local or national search volumes (or both). We will recommend the phrases to target based on your current rankings and the budgets you have available, an average campaign will include 15 to 20 keyphrases.
We can never guarantee rankings, but for campaigns that run for 6 to 12 months or more, we provide predicted rankings. 90% of the time we hit these targets, providing all our recommendations are followed during the campaign.
SEO Audits & Technical Recommendations
A key component in gaining high rankings with the search engines is to ensure your website is fully optimised and adheres to Google’s guidelines.
Google’s algorithm includes many checks, it’s important that we conduct a technical SEO audit, that will cover many aspects, including:
- Meta Titles
- Meta Descriptions
- URL Structure
- Index Coverage Status
- 404 Errors
- 500 server errors
- Broken Internal Links
- Broken External Links
- XML Sitemaps
- Schema Markup
- Structured Data
- Mobile Optimisation
- Page Speed & Performance
- Content & Media Serving
- Duplicate Content
- Landing Pages
- Page Level Analysis
- txt checks
- .htaccess checks
- Server checks
One Of The Most Technically Experienced SEO Agencies In The Country!
Andrew, our technical director has over 25 years’ experience working on SEO campaigns, such as Black & Decker, The Royal Mail, Sky Bet, Green Flag, Churchill the RAC and many more. Making him one on the most experienced search engine optimisation technicians in the UK
SEO Tools Combined With Our Manual Observations
We use a combination of the top paid SEO audit tools in the industry. The SEO tools crawl your website to identify the common errors, which are easy to pick-up, but if reviewed manually would take days, and on large websites weeks.
Our skills and experience then come into their own, as we take the time to then manually review the pages to make recommendation which tools are not able to pick-up on.
From the audit we will compile a comprehensive report, detailing our findings and how to fix. Including <title> and Metadata recommendations per page.
We can also provide more specific SEO recommendations, including video optimisation and server optimisation services.
Without content on your website, the site would not rank within organic search. Google’s main task is to serve new, fresh content to its readers. Therefore the more content you can provide to Google (and other search engines) on a regular basis, the more they will reward you with increased rankings.
Blog content is a great way to increase rankings for ‘long-tail phrases’. These are phrases that are less popular in search volume, but can have a high conversion rate. Voice search on mobile has increased these opportunities, for examples searches such as ‘can somebody recommend a….’ and ‘where can I find a…’ type searches.
Good unique content can also help increase your overall trust and page authority, as good content will create natural backlinks.
Page authority is a measure Google gives to a website based on factors mainly around links and citations coming into the website.
For example, if the BBC link to a website, Google will deem the website extremely important as it has a link from an extremely trusted and recognised website.
A link coming in from a poor quality directory, or spammed website, can often lower you page authority score.
So the key with backlinks is quality, not quantity!
- Deep link ratio
- Varied natural looking anchor texts
- A mixture of follow & nofollow links for a natural looking profile
- Referring domains
- Monitoring you link velocity
- Citation analysis
- Monthly citation building
- Link building from very high domain authority websites
- Fixing broken links
- Removing poor quality links
Other Factors We Review As Part Of Your SEO / Outreach Campaigns
We review the following elements in order to see how we can make improvement to your SEO campaigns:
Within Google analytics:
- Bounce Rate
- User Journeys
- Exit Pages
- Goals & Conversions
- Google Search Console
- Google Tag Manager
We also review your website within Google Search Console, run heat mapping and provide monthly management reports detailing your campaign progress.
Your server the website is hosted on also contributes to rankings. We will review, and if necessary, make recommendations based on the coding of your website. A reliable server is essential.
Unique content is critical, and it needs to read naturally to the user. Our content writers can create pages based on our initial keyword research, ensuring the phrases you target are popular ones!
Search Console & Analytics
We connect your website to Google’s search console and analytics. This provides us with additional benefits to improve your websites rankings & performance. Analytics is pulled into your monthly reports.
So, Is Technical SEO Really Important?
Yes, all aspects of SEO are important, and all parts need to be delivered correctly and weighted accordingly.
For example, you could have the best-built website, but with no authority being assigned to the website, rankings will never meet the website’s potential. Therefore your competitor could have a basic website, but with some good links incoming to the website, would easily outrank you.
Our job is to find the balance, and produce a proposal that will benefit your rankings and outrank your competition for the long term.
Below are snippets of just some of the work we invest in order to see your rankings increase month on month:
Maps & Business Page Optimisation
My Google Business and other Business Pages across other search engines use a different algorithm to the ones used for organic rankings.
Google My Business page is extremely important for users who are searching via voice search, and for users who are after reading reviews before they make a purchasing or signup decision.
Voice search devices like Google Home, Alexa and Siri are all connected to directories in order to return business data when you speak to them. Google’s Home assistant for example, if you start a voice search command to say,
“is there chiropractor near me?” Google is using its database to query your voice search through Google Maps, which will take data from a Google My Business listing.
This process is similar across other platforms, with Alexa utilizing Bing and Siri using Apple Maps. So managing your business presence across voice systems is important.
Optimising your business for visibility in voice search is more important than ever, with 58% of users having used voice search to find local business information in the last year alone.
A local citation (also known as a business listing or online directory listing) is any place online that displays your business’ name, address, and phone number. Google goes to sites like Yelp and Yellow Pages to validate the data they have for your business. If Google finds data that doesn’t match or is missing altogether this can really hurt your ability to appear within the map results.
On a monthly basis we’ll run a full audit of the citations for your business, making sure that we build out and clean up citations on the most powerful directories to ensure your business data is listed and 100% correct. This ensures optimal visibility in Google for your business.
Did you know?
– 93% of users say they are frustrated by incorrect information within online directories
– 40% of users would give up looking for a local business that they couldn’t find because the address was wrong online
Our strategies are tailored, which means budgets also differ. So if you are a small start-up or a large corporate, don’t presume you cannot afford to be top of results we are here to help and will recommend relevant phrases that are achievable to rank within your marketing constraints.
SEO costs are formulated based on the time required to rank your website high up on the first page of Google. When formulating the price we take into account:
– How the competition ranks
– Keyphrase difficulty
– How many keyphrases you wish to rank for
– Your websites history (Domain authority/age of website)
– Your business type (eg what ROI to expect)
A dedicated business development manager & our technical director will research your website, provide a FREE audit, and research keyphrases and competitors to come up with a proposal in order to outrank your competition and rise to the top of the search engines.
Each client is different, and costs depend on where you currently rank and what you would like to achieve. We can work with your business ambitions, for example:
– Are you a start-up
– Are you building a business for an exit plan?
– Are you growing a business and have a 4-year growth plan?
Other costs to factor into the SEO campaign is your market, for example, are you targeting local, national, or worldwide customers?
Your competition, are you going up against search terms such as ‘car insurance’ which is highly competitive, or phrases such as ‘Christmas tree suppliers in Devon’, which is far less competitive.
How many phrases do you wish to target? More time will be required to gain you high rankings for 20 keyphrases, compared to 5 keyphrases. Are the phrases local, competitive etc…
So every campaign is different, but prices will be based on what you would like to achieve from your business in terms of timescales and ROI – we will recommend the phrases to target, but also be guided by your experience on where you make profits, popular products or services you wish to sell.
You will have a dedicated account manager, who will make contact with you each month to go through the prior month’s report. We are fully transparent and will report both on the good news and any bad news in order to put right the following month.
The reports clearly show traffic and ranking progress, along with other useful metrics.
At outset, we can provide ranking predictions (6, 9 & 12 months) so we have some targets to follow.
You may contact the team at any time with any questions you may have. We have an experienced team and a background of working with large profile brands.
Several metrics can clearly show whether our SEO efforts are making an impact. The first will be your rankings within the SERPs. Your rankings for the keywords we are targeting should steadily increase over time, and these phrases will also show the average monthly search volumes next to them.
We will track your traffic increases via Google Analytics, and this is then relayed to you within a monthly management report.
Each keyphrase we optimise will increase your domain authority. In turn, this will naturally increase other keyphrases within your website. So a knock-on effect increasing positions and traffic month on month.
We set up tracking depending on your goals, eg are you selling a service or a product? You will be able to manage your ROI based on conversion which we have driven via organic search and any other services you sign up with us.
Ten Question We Are Often Asked Regarding SEO:
1. Do I Need SEO?
The short answer is everyone can benefit from SEO, except for if you run a small personal blog that you don’t want anyone reading. Consider that 50% of your first-time visitors, especially if you have a business website, will come from search engines, the most prominent one being Google. However, in order to get found, you’ll want the website to be on the very first page of search results when people are actively searching for products and services like the ones you’re offering. That’s where SEO comes in. SEO brings in the traffic you need to make money, whether that’s by selling products or your service. To gain any form of significant traffic you need to be rankings in the topd fold one page one of Google (basically the top 5 search results)
2. How Does SEO Work?
Interestingly, this is a very common question especially asked by people who think it’s something you can learn like programming. The fact is that SEO is ever-changing. However, the skill, if you can call it that is to raise a website’s authority in the eyes of search engines like Google. Reputation and authority are two of the most important things needed to rank and relevancy, which brings in the right type of traffic. We class SEO as a mix of both art & science.
3. How Can My Website’s Authority Be Improved?
It is hard to say unless we’ve taken a look at your website. However, generally, it is by associating your website to other authoritative websites in your niche. Furthermore, it also requires generating relevant content, which helps tell Google and other search engines that your website is an authoritative source. In most cases, it is a mix of quality and quantity.
4. Will You Just Add A Whole Bunch of Backlinks?
Backlinks are extremely important, but it is just one of the many steps we need to take to rank a site. However, the quality, type and location of the backlinks matter a great deal. If the link isn’t well placed and relevant to your website, it will do nothing in terms of boosting your rankings. Plus, there are many on-page factors to consider and optimise before considering backlink building.
5. Isn’t SEO Same As Paying for Ads On A Website?
No, it isn’t the same as paying for ads. If you pay for ads, those ads will run only for as long as you continue to pay. You can run ads on Facebook or the Daily Mail website, and it will get you a great deal of traffic for as long as you advertise. On the other hand, SEO, once you start ranking, the traffic is free. You don’t pay for all the traffic coming in only continue to optimise.
6. Why is Website Relevancy Important?
You need to understand that Google wants to serve the best, most relevant results to its audience. That’s why you need to prove that your content and website are relevant to the searcher’s intent. If you can do that, Google will show your website more frequently and higher up SERPs.
7. Can My Site Be Found On Google Now?
The best way to test this is to use this “site:[mydomain.com]” and check if the site pops up. If your website does not pop up, it means that the site has not been indexed or has been deindexed if it was previously indexed. Either way, we’d need to take a closer look at your website to determine what’s wrong.
8. Can’t I Do the SEO Myself?
Yes, you can do SEO yourself. However, as a business owner, you need to think if you have the time to carry out all the right SEO steps. Also, do you have the knowledge required to pull it off? Many who are knowledgeable about SEO hire us to optimise their business website because it is a highly time-consuming pursuit.
9. What Type of ROI Can I Expect from SEO?
The ROI varies from one industry to the next. However, generally speaking, it is much higher than most forms of paid advertising.
10 Can You Help If My Site Has Been Penalised?
We can help if your website has been penalised, but it depends on many factors. We would have to examine your website and run a few tests to determine what happened.