Are you looking to be ahead of your competitors when it comes to where you rank in Google? The one principal way to achieve this is to stay ahead of SEO trends and practices. Here are some examples for the remainder of 2019.
Make content more readable
Content needs to be presented in an easy-to-navigate and digest way, otherwise you risk users swiftly leaving your page. You can achieve this by applying the following:
- Header and subheadings.
- Bullet points and numbered lists.
- Images, use of video and infographics (these can be home-made by you or one you’re sharing from an influencer).
- Shorter paragraphs – 2-3 sentences is less intimidating than huge chunks of text.
- Include relevant internal links to answer questions that might arise from your users reading the content.
Optimise ranking with higher speeds
Research shows that users abandon a webpage if it fails to load in less than 3 seconds. With this in mind, maintaining good page speeds and checking them regularly is vital in keeping users happy. The Google algorithm actually rewards sites that load fast and with a higher page quality ranking.
SEO has always been centred around keywords and content. However, in the context of voice search, people are no longer using just two or three keywords but rather phrases to mirror the conversational nature of speech. This means long-tail keywords will be important for the remainder of 2019 and brands will have to optimise their content for this type of phrase.
SEO and social media
Brands have already started harnessing the power of SEO and social media together and are reaping the benefits. Google checks for contents on social media accounts and mentions on Twitter, Facebook and Instagram will add value to your SEO efforts. In 2019, most social media sites work as search engines and the term ‘social media SEO’ is becoming prevalent.
If you would like more information about SEO services at HookedOnMedia, please do not hesitate to contact us.