LinkedIn Advertising
LinkedIn is the definitive B2B social media platform, allowing you to reach your target audience and decision makers via LinkedIn ads.
Whether it be for brand awareness or lead generation our paid media team have extensive knowledge of the LinkedIn platform and strategies to reach your campaign goals.
Your business front & centre
Advice on dymanic B2B advertising
Creative team with deep technical expertise
Layered service solutions
LinkedIn ad management
Expert marketing, professional precision
Our LinkedIn ad management comprises of:
- Company targeting, to get your business in front of companies and the decision makers you need to reach.
- Contact targeting, do you have a list or known contacts you would like to reach? We can target custom audiences like these or even sync with your CRM to target and re-target known contacts.
- Retargeting… once users have left your website what happens next? Retarget these users on LinkedIn, keep your brand and messaging front and centre.
Targeting
Reach the right users on LinkedIn with precise audience targeting. The benefit of the B2B platform is that we can target by:
- Company name
- Job title
- Industry
- A wide range of demographic and personal interests
Being able to target the business departments and decision makers you need to reach, can make a huge difference when compared to other social ad platforms where this level of accuracy isn’t possible.
Client
Fast fact
2500% increase in revenue
600% Solid return on ad spend
Increased conversion rate & traffic to site
Whilst working with HookedOnMedia we’ve seen a major uplift in online sales.
The guys have nurtured a 2500% increase in revenue since Feb 2021 which is fantastic! The Google Shopping campaign is now at a solid return of ad spend of 600% and after the first few months of the learning phase (which were explained that may take a few months to really kick off) we have seen online sales accelerate each month.
The team updates us regularly and are really good with regular catch ups and email enquiries. The traffic to site and conversion growth has resulted in us growing parts of our team to support the increased online sales. We’d highly recommend HookedOnMedia for any ecommerce business looking to increase online sales, it’s that simple!
Roofing Supplies UK
Types of LinkedIn ads
Target B2B, boost your brand
LinkedIn offers four key ad types. They range from fully featured sponsored content through to much more discreet text based ads. Here are the options…
LinkedIn Sponsored Content
LinkedIn sponsored ads look the most natural to users. These types of ads appear in the feed timeline as a boosted post, meaning we can display ad headlines, images and call to action links.
LinkedIn Sponsored Messaging
A more personalised ad format, sponsored messaging ads appear direct within users’ LinkedIn messaging inbox, a highly engaging location when carried our correctly. We can then deploy a mix of message ads with lead generation forms or encourage conversations with call to action buttons within the messages.
LinkedIn Text ads
A simpler & often effective format, Linkedin Text ads appear at the top and to the right hand side of users feeds.
Allowing the user of a headline and description can be an effective way to get messaging across and often with speed whilst creative content is underway for more visual ad placements.
LinkedIn Dymanic ads
Personalising ads is often seen the holy grail of marketing, with LinkedIn Dynamic ads we are able to connect with users by displaying the users’ name or profile picture into the ad. This type of ad format overcomes the challenge of standing out in a competitive advertising market place.
Harness the power of LinkedIn, don’t forget users are often naturally encouraged on LinkedIn to keep their profile information up to date, this means that the level of targeting is accurate in real time.
Get in touch today to speak with a LinkedIn marketing expert. Find out what our creative team can do for you.
Hayden Bassett
Digital Account Manager
PRIMARY CONTACT
Lee Jackson
Business Development Manager
PRIMARY CONTACT
We can discuss your project and your digital marketing requirements during a free no-obligation call. Simply select a convenient date and time and we’ll look forward to speaking with you.
Useful digital media resources
- Blog
- Content Creation
- Digital Advertising
- Digital Marketing
- Digital Marketing White Papers
- Resources
- SEO Tips
Twitter Officially Introduce Retargeted Advertisements
Digital marketeers had great cause for excitement this week as Twitter declared the launch of retargeted advertisements enabled by browser cookies. It is known that […]
Meet the Team: Daniel Gee, PPC Manager
We’re delighted to introduce our new PPC Manager, Daniel Gee, who recently joined the HookedOnMedia team late last year. With over four years of marketing experience, […]
Benefits of Heatmapping
Heatmaps or heat mapping as it is often called, is a 2D visual presentation of data or values pertaining to various metrics of a website. […]
10 Digital Marketing Hacks for 10 Years of HOM
This month, we celebrated 10 years of HOM. While we had the team together, we thought this would be a great time to collate our […]