TikTok has grown to become a major social media destination and is constantly evolving. Its early days as a platform was a originally music destination, now users upload videos across an endless diverse range of topics from dancing, cooking, comedy and – well you name it and it’s likely on TikTok.
With such a wide ranging membership of users & audience interests, TikTok is natural destination for laser targeted ads, where you can place your business & messaging in-front of content-hungry platform users.
Social Media Success
Full campaign reporting
Expert content creation
Careful budget managment
TikTok ad management
Creative, engaging, excellent
The TikTok advertising system has a large range of targeting capabilities comparable with in-depth targeting options such as user tracking and budget management for advertisers. As a TikTok marketing agency we have the experience and knowledge to create campaigns both from a technical and creative standpoint to attain campaign goals.
Pinpoint relevant users via demographics and interest targeting, for example targeting by:
- Interests & behaviours
- Interaction with your business
- Custom audiences
- And more…
We work with you at the outset of a TikTok marketing campaign to define a campaign brief, and then our creative & technical teams will create a campaign to reach your target audience and track outcomes to achieve your goals.
Types of TikTok ads
Springboard your brand or service on a fun platform
At HookedOnMedia we advise on the best social media platforms and the most impactful ad styles available. Here are the most popular TikTok advertising styles…
Top view ads
For huge exposure a ‘top view ad’ will be shown to users at the top of their feed as soon as they open the app. As it’s a prime location the impressions gained are typically high, thus great for brand awareness. TikTok also cites this ad type as gaining one of the highest levels of engagement.
A commonly used ad format as this ad type displays within the users video feed as they scroll. For example when watching organic videos on TikTok an ‘in-feed’ ad would appear as another video during their scroll.
In-feed ads are seen as the ‘standard’ video ad and offers the ability to send traffic to your website, landing pages, app downloads or to your TikTok profile.
Branded hash tag ads
Allowing brands to authentically connect with millions of users, branded hash tag ads offer the ability for brands to create a hashtag challenge. Once created and promoted an ad is shown to the TikTok community and it’s then a case of users responding with their own generated content using your hashtag, essentially becoming brand ambassadors.
TikTok branded effects ads
Branded ad effects allow brands to create a filter ‘effect’ and then promote this to TikTok users for engagement. TikTok users then apply this filter to their own videos. Its typically a fun way for users to promote your brand and fantastic for brand awareness.
On-trend, receptive audience
Get in touch today to speak with a TikTok marketing expert. Find out what our talented team can do for you.
Useful digital media resources
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