Solicitors.com

Solicitors.com is a simple system which allows you to find solicitors both in the location you want and for the area of law that you need.

Originally the website was a good old fashioned directory, which fell out of favour due to the Panda update. So we were tasked with providing ideas and working together to build a new optimised website using HTML5 and incorporating content techniques and structures. The outcome was reducing the site considerably from over 50,000 pages to around 20,000 – removing duplicates and over 20,000 unnecessary redirects and 404 pages.

The other issue was that the original website was solicitors.co.uk, which gained a ranking penalty due to poor backlinks. We were tasked with removing all these links and then providing 301 redirects across to .com the help speed up the recovery.

To upgrade the general directory structure to a content driven website.
There were over 500,000 pages, which we crawled and sifted out all duplicates, errors and pages with thin content.
Improve indexing and page speeds
Building strategic outreach campaigns, and remove poor links

75%

Increase

100%

Increase