Although SEO is a long-term strategy, seasonal SEO is a major part of any business and should aim to work alongside your wider SEO goals.
What is seasonal SEO?
Your business will have keywords that are searched for all year round and these form the basis of your long-term strategy. The second layer of SEO involves you understanding how your users’ search patterns change throughout the year and identifying this will help you become more in-tune with your audience. Keywords will inevitably change around Christmas time and again during the summer months.
Many businesses find that focusing on the clickable content around the holiday months reduces the need for paid advertising whilst still driving results. So how do you get started?
Identify seasonal shopper motivations
Perform keyword research into what your audience searches for during the particular holiday season you are targeting. Incorporating holiday-related keywords into your existing keywords is also important, as well as local search tactics to help you target specific areas.
Making a plan surrounding when your going to target what is essential. Get the calendar out and make a note of when people begin to search for particular services and products. Halloween, Christmas, Easter, Valentine’s Day – whatever it is, you’ll need to be thinking about these dates in the months before in order to maximise your chances of selling.
Cover all areas
So you’ve got your content plan in place – make sure you schedule everything at the right time and in the right places, whether this is social media platforms, on your website and in your email campaigns. Optimising your website for the season is also important – think about creating new landing pages and customising your call to actions.
Here at Hooked On Media, we have experience working across a variety of sectors and we can help you create bespoke SEO campaigns that will best showcase your business at key times during the year.
If you would like more information about the type of campaigns we can offer here at Hooked On Media, please do not hesitate to contact us.