Harnessing your online presence can be a challenge, especially if you’re a small business that is watching bigger businesses with bigger budgets going about it successfully. However, there are simple steps to take that will boost you to the top of the food chain – all you have to do is maintain them, something that many small businesses find challenging because of time – here are a few examples.
Start with your website
This may seem obvious, but many small businesses still don’t have a website that is fit-for-purpose in the online age in which we live and some business set up a website for the sake of having one and with the best of intentions and proceed not to use it ever again. Maintaining and creating a good website needn’t be difficult. Keep it modern, clean, clutter-free and integrate simple and effective navigation. If you’re incorporating an online shop, make sure the checkout process is hassle-free.
Remember to test
Avoid being complacent about the functionality of your website. Even a single bad experience with your site is enough to put off a users, who will have plenty of other places to go should this happen. Get you calendar out and schedule test periods and make sure you keep an eye out for any customer feedback that draws attention to this so you can nip it in the bud before it earns you a bad reputation as an ecommerce player.
Use content marketing
Content marketing is essential is maintaining a strong online presence and there is no one thing that achieves this – it’s all about equilibrium. Add regular blogs (Google rewards your website for fresh and regular content) and play around with your keywords to optimise for ever-changing SEO. Try reaching out to influencers who can share this content with their client base and offer to return the favour if they agree – relationships are key.
Use social media correctly
Many small businesses misuse social media platforms, bombarding (and alienating) their followers with promotion posts. Social media posts should be 1/3 promotional, 1/3 content secondary content and 1/3 content based on personal interactions and content to build your brand.
Contact HookedOnMedia to leverage your brand by harnessing the power and analytics tools of social media.